If you’re looking to find a last-minute deal on a new Fitbit you’ve come to the right place. We’re looking at all the best new-yeae discounts on Fitbit right here.
Check out the price comparison boxes lower down the page to check the very latest Fitbit prices from multiple retailers.
Best Fitbit deals 2023 – Editor’s Picks
We’ve scoured the web and compared prices across all trusted retailers to find you the best Fitbit price below. We’ve also separately compared the best Fitbits so you can see which one is best for you.
We start with the best Fitbit deals in the US, and then look at the latest discounts in the UK.
Top Fitbit Deals (US)
Top Fitbit Deals (UK)
You can also see a live update of all the best Fitbit deals for specific models below, tailored for your region.
Was: $99.95
Now: $56.76 (43% off)
Was: $229.95
Now: $89.99 ($110 off)
Was: $299.95
Now: $229.95 ($70 off)
Was: $149.95
Now: $129 (14% off)
Was: $229.95
Now: 3.050.59 (33% off)
Was: $299.95
Now: $174 (42% off)
Was: $129.95
Now: $109.95 (15% off)
Was: $79.95
Now: $63 (22% off)
Was: £199.99
Now: £119 (40% off)
Was: £89.99
Now: £44.99 (50% off)
Was: £129.99
Now: £99 (£30 off)
Was: £84.99
Now: £69 (19% off)
Was: £219.99
Now: £159.90 (47% off)
Was: £109.99
Now: £89 (£20 off)
A welcome discount on Fitbit’s fashion activity trackers. Check colours for different prices and our full review of the Fitbit Luxe.
Was: £149.99
Now: £89 (£60 off)
Best Fitbit Sense deals
Fitbit Sense 2 deals
Read our Fitbit Sense 2 review.
Official retail price: £269.99 / $299.99
Fitbit Sense (original) deals
Read our Fitbit Sense review.
Official retail price: $299.95 / £219.99
Best Fitbit Luxe deals
We’ve reviewed the fashionable Fitbit Luxe. See how it compares to the Fitbit Inspire 2 here.
Official retail price: $129.95 / £109.99
Best Fitbit Charge 5 deals
Read our Fitbit Charge 5 review. We’re comparing prices from retailers in your region below.
Official retail price: $149.95 / £129.99
Best Fitbit Inspire 3 deals
Read our Fitbit Inspire 3 review.
Official retail price: $99.95 / £84.99
Best Fitbit Inspire 2 deals
Read our Fitbit Inspire 2 review.
Official retail price: $99.95 / £89.99
Best Fitbit Versa deals
Fitbit Versa 4
Read our Versa 4 review.
Official retail price: $229.95 / £199.99
Fitbit Versa 3
Read our Fitbit Versa 3 review.
Official retail price: $229.95 / £169.99
Fitbit Versa 2
Read our Fitbit Versa 2 review.
Official retail price: $149.95 / £149.99
Best Fitbit Ace 3 & Ace 2 deals
Fitbit Ace 3
Read our Fitbit Ace 3 review.
Official retail price: $79.95 / £69.99
Fitbit Ace 2
Discontinued but originally retailing for $79.99 or £69.99.
All Fitbit features and price comparison
There are seven activity trackers in Fitbit’s current range: Sense, Versa 3, Inspire 2, Charge 4, Charge 5, Luxe, and Ace 3 (for children).
The Versa and Versa Lite smartwatches have now been discontinued directly from Fitbit, which means you’ll only potentially find them on offer from other retailers.
The features vary significantly across the devices, as do their prices.
Where to find the best Fitbit deals
You can find Fitbit deals around the web from various different retailers from time to time. It’s worth checking them all if you’re on the hunt for a great deal because you never know when a new discount might appear.
We’d recommend you check these retailers first:
Best US retailers for Fitbit deals
Walmart Target Best Buy Kohl’s Verizon
Best UK retailers for Fitbit deals
We’ve got a complete guide to choosing the best Fitbit here. Fitbit also has a comparison tool that can help you decide which device is best for you.
Buying old or second-hand Fitbits
There have been many models of Fitbit since the first: Classic (2007), Ultra (2011), One (2007), Zip (2012), Flex (2014), Force (2014), Surge (2015), Alta (2016), Blaze (2016) and Ionic (2017) are all discontinued.
As these models haven’t been sold for a number of years, we wouldn’t recommend buying them secondhand, as their batteries are likely degraded by now. The same goes for older Charge (2014), Charge HR (2015), Charge 2 (2016) and Charge 3 (2018) activity trackers.
There are deals on the still-excellent Charge 4 activity tracker that are certainly worth looking at, now that the Charge 5 replaces it in the current lineup too.
Older Fitbit smartwatches include the original Versa (2018) and Versa Lite (2019), both of which remain decent products, but look for deals on at least the Versa 2 (late-2019) if you can. The Versa 3 is actually a better smartwatch than the later Versa 4 in our opinion, so bargains found on this Fitbit are really worth it.
You’ll find the best deals on these older but recent Fitbits above.
Fitbit Premium free trial
Fitbit has extended its seven-day free trial of Fitbit Premium to an impressive 90 days for new customers, while those interesting in picking up an Inspire 2 can actually nab themselves an entire year of Premium, if interested.
Fitbit Premium offers additional personalised health insights to Fitbit owners, like advanced sleep tools, and access to over 150 videos and audio workouts. The service otherwise costs £7.99/US$9.99 per month or £79.99/US$79.99 per year.
After creating and logging into your account, select the ‘Premium’ icon at the bottom of the dashboard. You’ll see options to sign up for either a monthly or annual subscription, which will activate the option to start your trial. Don’t worry, you can cancel 24 hours before the trial ends, otherwise it auto-renews.
The easiest way to get the offer is through the app, which is free on Android or iOS but if you’d rather, just head to Fitbit’s website to get started.
Does Fitbit do an NHS discount?
If you work for the NHS you can get a special discount on one Fitbit and a one clip accessory from Fitbit’s NHS Staff Discount Store.
You will need to create a new Fitbit account using your NHS email. Sign up here.
The NHS England site will show you the available discounts once you have registered. At the time of writing, there was up to 30% off trackers and smartwatches.
Simon was Editor of Macworld from the dark days of 1995 to the triumphant return of Steve Jobs and the launch of the iPhone. His desk is a test bench for tech accessories, from USB-C and Thunderbolt docks to chargers, batteries, Powerline adaptors and Fitbits.
